Snow Commerce — Alex Lowenthal

Snow Commerce l Spring Co-op 2023

Snow is a full-service partner that drives amazing eCommerce solutions & customer experiences. I searched for images for marketing campaigns like newsletters, stock libraries, and social posts. Other tasks I worked on included conducting flat lays through photoshop or photography. Regarding photography, I collaborated with other team members to develop mood boards and oversaw production from retouching to editing to delivery for the client.

Programs used: Adobe Photoshop, After Effects, Adobe Lightroom, Klaviyo, and Figma.

*For mockup use

*For mockup use

Stock Library Creation

I developed a stock library to be used for different brands. It consists of different photos and images from different stock websites like Placeit, Unsplash, and Pexels. The different types of images range from studio, on model, solo and group shots. These images will help the company use photos for social use or other promotion use without having to spend extra time searching for photos. Due to my work and time they will expand the library across other brands as well.

Brands in the Stock Library

I researched the brands’ social media platforms to comprehend their brand better and understand what words to use to minimize my search results.

Key Words: Joyful, Young, Happy, Family, Bright

Key Words: Young, Bright colors, Loungewear, Lazy

Key Words: City, Streetwear, Grunge, Graffiti, Subway

Key Words: Streetwear, Clean, Cool, Urban, Hiphop

Key Words: Farm, Outside, Sunny, Fields, Rustic, Rural

Example of images in the libraries and how some of the brands overlap.

Product Photography

I took part on different product photography projects, both in and outside of house. I worked with models, the sunlight, and creating flat lays in house for different social media use for brands like Yellowstone, Survivor and Garfield marketing.