Amazon Prime Redesign l UX/UI & Design research
Redesigning the Amazon Prime Video app. This project was to analyze the usability and design system of Amazon Prime. New features include a similar home page, direct messaging, and a trailer preview scroll section. The emphasis is on an effective visual interface and navigation system development through the principles of information hierarchy, visualization, interactivity, and usability.
Programs Used: Figma
*Was a collaborative, creative process with other graphic designers: Izzy Thomas, Abra Riley, and Michaela Townsend. Check out the complete process book here!
Benchmarking
We researched other apps similar to Amazon Prime to pinpoint Pain Points and successful design. We took notes of what we might want to include in our app and what is not necessary, while keeping in mind different ux/ui trends in 2023.
Netflix:
Has a structured grid system on homepage
Quick exits and use of overlays
Spacing is small
Disney Plus:
Colors are pretty neutral which makes easy legibility
Really good consistency in grid spacing and size
Despite search being well organized, there are no filters
Youtube:
Good icon usage
Watch history
Inconsistent hierarchy throughout app
Prototyping and feedback
Feedback:
Struggled to find search bar
Icons are questionable
Keep header and footer for easy exits
Nice personable “Good Morning Chandler” touch
Horizontal titles are successful
Trailer reels are intriguing
Personas
As a team, we each came up with personas that allowed us to see different types of users and help us create a user friendly app for all. We have 4 different profiles that represent small percentages of our users. We highlighted Chandler’s persona for the app.
B&W Wireframes
Feedback:
Text size is too small
Alignment is not consistent
The trailer page is awesome
Clean and easy to use
Visual System
Final Prototype
Scan the QR code to try it for yourself!
