Who Am I ?
UX Research and Museum Layout

Skills:
Research, Prototyping, Usability Testing, Vibe Coding
Tools:
Figma, Claude Code
Year:
2024
Redesign of a museum layout through first hand observations and secondary research.
This project was to redesign the layout of the "Who Am I?" exhibit at the science musuem in Kensington, London to be more user friendly. This is an interactive exhibit that invites users to explore the science of who they are through intriguing objects, provocative artworks and hands-on exhibits.
Project Background
CURRENT SPACE
I went to the museum two times to gather observations from users. The first time I explored the space itself and familiarized myself with it. This led me to wanting to explore different themes for my research question. Specifically, themes surrounding intergenerational engagement and sensory engagement immersion.

RESEARCH QUESTIONS

OBSERVATIONS & SYNTHESIZING
Understanding my research question helped me know what to look for during observations. I observed 7 participants and took note of what they did in the exhibit, pain points they experienced, opportunity areas, and what they interacted with along the way.

DATA VISUALIZATION
This graphic shows the 7 participants I observed. It highlights the 8 key insights the majority of participants experienced. This helped me understand what to look for in my secondary research. For my secondary research, I dove into museums that I've been to and why I enjoyed them. Then I dove into museums that are world renowned.

ROUTES
Here are some routes from the participants. Being able to visualize their routes helped me pin point what interested them and what didn't.

HEATMAP VISUAL
Here is a heat map of the participants. This was crucial to understand where people go during their routes and where they don't go. It was also interesting to see if the entrance they came from impacted their route (it did).
From here, I dove into museums that I've been to and why I enjoyed them. Then I dove into museums that are world renowned.

Research
PRIMARY RESEARCH

SECONDARY RESEARCH
I looked at the impact sensory engagement has on learning does for the brain and how that could create an immersive environment in a museum. I also looked at what makes world renown museums so successful.

Solution
KEY FINDINGS

FINAL POSTER
My semester ended before I could conclude this project, design a final new layout design. However, I decided to compile all of my findings and research into this one pager that visualizes the key insights/findings from this project.


