Smorgasborg Festival Rebrand

The objective of this project was to re-design a festival of our choosing through creating a new visual identity system. To identify what makes a visually compelling identity & apply that research & critical thinking to the systematic development of a visual identity to an event. I chose Smorgasburg, a food festival located in different large cities around the United States. Smorgasburg will be the most vibrant and diverse way in the US to taste different local vendors near you. The New York Times called it “The Woodstock of Eating”.

Check out my final brand book here!