C3ForMe

Strategy & Branding Co-op

Skills:

UX/UI, Product Branding, Strategic Thinking, Marketing

Tools:

Figma, Adobe, Meta Business Suite

Year:

2023

An educational company that helps transition neruo-diverse individuals into life after highschool and beyond.

I worked with the founder and CEO, Dr.Janae Duclos, to understand her vision and help bring it to life. I collaborated on redesigning the existing brand and products.

How can we understand our users and the company's mission and vision to successfully create engaging projects?

Understanding The Brand

BRAND POSITIONING

I worked with Janae to understand where C3ForMe is sitting and where she wants to place the brand. This helped me align the future of the brand identity and overall goals of the products.

NEW MISSION STATEMENT

NEW BRAND IDENTITY

This rebrand makes C3Forme more welcoming and engaging through bold primary colors, people-centered photography, and dynamic comic book-inspired elements, making the transition planning feel energizing rather than overwhelming. It reminds the youth that self-determination is their superpower!

Redesigning Products

PACKAGING CONCEPTS: BOX & CARDS

FINAL DESIGN